While fighting the daily get-ready-for-school struggle with my own girls, I realized part of the problem was a lack of originality and personalization in their wardrobes. So I started dreaming up a kids' retail experience built on practical, high-quality products you can make your own.

Our first original products, starting with socks, are in development. In the meantime, we launched with our all-ages hat studio. Thanks for joining along for the ride!